About Us

Welcome to Hulagrind ! Based in San Diego, CA, our brand was created by a  woman who first fell in love with skating back in the 1980s. After decades off her skateboard, she rediscovered her passion in her 50s, only to realize that the skateboarding industry still only catered mostly towards men. That’s when the idea for our brand, Hulagrind Skate Apparel was born.

We’re here to change the game by designing high-quality, stylish, and functional apparel made specifically for women by women. But more than just creating clothes, we wanted to build something bigger—a brand that fosters community, connection, and friendship. Whether you’re new to skating, coming back after a break, or grinding every day, this is a place where you belong.

Our mission is to celebrate the individuality and grit of women skaters who passionately dedicate their lives to the sport. However as you know, skateboarding becomes a way of life, not just a sport. We empower you to ride, express yourself, and connect with others who share our same passion. Whether you're just starting out, coming back, or skating every day, we’ve got you covered.

Join us in building a community where every trick, every fall, and every friendship is part of the journey!  Reach out to us - we'd love to hear from you !